Is it Time to Clean Up Your Social Media Accounts?
Using social media is fundamental for reaching a large audience and gaining traction for your business. Here are four ways to spruce up your social media accounts.
“Spring Cleaning”
If you have old logos or pixelated pictures – get rid of them. Update them consistently for each of your social channels. This can have a huge impact on the impression your company gives. Better pictures, better quality and better content = a bigger audience and more followers.
Also, don’t forget to take a look through your social media bios and profile descriptions. Are they up to date? Do they have the right URL in them? Are they referencing something that happened in 2012? Make sure to stay on top of this so you don’t have to do another major “spring cleaning”
Rethink Your Goals
Sometimes we are so distracted with other things we put off what we originally intended to achieve with our social media accounts. Write down a list of goals and think about how close you are to achieving them. If you’re not on the right track, think about ways you can enhance your social media accounts to reach your goals. It could be just a little tweaking, or it can be a lot. It’s important to know your goals, whether it’s to gain more followers, gain a bigger presence in your niche or anything else you have in mind.
Multiple Social Media Channels
Do you notice one social media account doing better than the other? Is Facebook thriving with likes and comments compared to your Instagram? Take a look at each account and note which seems to be doing the best and what seems to be struggling to gain traction. Depending on your business or brand, not every channel will help you you reach your target audience. Twitter, for instance, can be a helpful customer service tool, but if you’re hoping to sell more products, maybe Instagram is best. Sometimes switching your time investment from one channel to the other will benefit you more.
Look at Competitors
The best way to see if you’re on the right track to success is to look at what your fellow competitors are doing. You can learn from their successes and emulate them and you can notice what they might be struggling with and remember not to do that. So, take three main competitors and scroll through their social media. See what’s working for them and what you can implement within your own strategy. You can also use these insights as a benchmark when it comes to evaluating your own performance.
