Instagram’s New Feature Will Change the Game for Advertisers
Instagram is currently one of the leading social networks in today’s society. When looking up a person, new product or company, many people will head straight to Instagram to be able to find out more details or information. For people who are unaware of what Instagram is, it is simply an application where users can post photos, edit them to their choosing, caption them and post them to their profile. The beauty of Instagram is it is an extremely useful way to connect with people, learn about new things and network- just through images.
From a business perspective, Instagram is not always the first place to go. Some companies or products are better off being marketed with other forms of social media, like Twitter or Facebook. However, with Instagram’s new feature, the game has officially changed.
Everyone knows how important images are in promoting, advertising and marketing. Images are what draw people in and get them to even look at the advertisement in the first place. As many people say, “a picture is worth a thousand words.” This holds true especially when it comes from a business standpoint. So, what if Instagram could create a feature where users can scroll through multiple photos within one post?
Well, they did.
Instagram has recently announced their brand new “carousel treatment” along with links. These brand new additions to the app are absolutely crucial for promotion, and prove that Instagram is truly maturing when it comes to utilizing the application for business reasons.
The “carousel treatment” means that advertisers can place multiple photos in one sponsored post for their consumers to be able to easily flip through. Once the carousel ends, users can click on ‘additional content’ or visit a website in order to learn more. The carousel is perfect for sequential storytelling, developing a narrative or simply promoting a product from different angles. This feature will solely be available for sponsored posts.
Instagram is truly maturing and improving with this outstanding marketing tactic. With this new feature, Instagram will have revived itself, excited brands and attracted more consumers. Just this year, Instagram topped 300 million users, and by 2018, the company is projected by eMarketer to have more than 100 million U.S. users!
