If you are trying to promote yourself or your business through your Twitter account, there are several different techniques that will allow for your Twitter to immediately take off. In addition to engaging with your followers and using relevant hashtags, there are more advanced ways to be successful.
- Change how you set up your tweets. Although a single tweet is 140 characters or less, it is important that you strategically place links, hashtags and tag people in the appropriate spot. Studies have shown that by placing the link in the beginning of the tweet will allow for a higher click-through rate. When using the @reply function, make sure that you do not begin a tweet by tagging someone, and instead write a couple words of an introduction before tagging them. This is vital because if you begin the tweet with the @reply, only that person will see it. This is because Twitter assumes that since you are immediately tagging one specific person, it is meant for only that person.
- Use your followers. Instead of simply engaging with your followers, use them to your advantage. Be sure to use Twitter’s list function, which will allow for you to locate people who retweet, favorite and reply the most. This will give you a better idea of who you should target. Another great way to use your followers is to create rewards and benefits for them to strive for. If you create contests where your followers are able to win or benefit from something, they will be more in tune with your company and keep up to date with your tweets.
- Utilize your competitors. You must consistently follow and check up on your competition to be aware of what is going on around you. By using Twitter’s Advanced Search, you will be able to find the hashtags that your competitors use as well as your competitor’s customers. The Advanced Search helps to narrow down to the keywords that are important to you, or you can find potential customers in your area.
Twitter is an extremely useful and helpful marketing tool that many people can easily overlook. By using the three tips to improving your Twitter account, you will be able to get a lasting impression for your company.