With technology and social media essentially taking over society, many people feel that print marketing is on a fast, downward slope. However, even with digital marketing evolving, print marketing has, and is continuing to thrive alongside.
According to a Pitney Bowes survey, 76% of small businesses “claim that their ideal marketing strategy encompasses a combination of both print and digital communication.” By marketing with both print and digital media, you are guaranteeing that all of your target audiences will be reached. A large chunk of today’s society may not be involved with social media or technology, and still grab their daily newspaper with a cup of coffee.
Marketing with personalized print media is a lot more personal than digitalized media, as well. When you receive an email, you can guarantee that a couple million other people are also receiving that same email. By receiving a printed letter or postcard, it shows that the company actually took the time to print and send the piece to your house. Audiences will feel more special with printed marketing, especially because digital marketing completely lacks personalization.
It is easy to mix social media with print marketing. For example, if you are marketing a certain product, you can print out signs with the product’s Facebook link or Twitter handle. This allows for the personal touch as well as actually feeling the piece with your own hands. By actually printing out a sign with bright and bold colors, and allowing the audience to touch the piece and get up close to it, you are allowing for more people to genuinely view it, rather than scrolling past it.