At first glance, multi-channel marketing may come off as something that is extremely complicated and difficult to do. In reality, multi-channel marketing is how you can use different methods of marketing to reach all of your customers simultaneously.
There are all different ways to market your brand to your customers. Some of these techniques include emailing, direct printed mail, social media, an advertisement or even a website. Simply marketing your brand at the same time through any or all of these media is multi-channel marketing.
It is important to remember that your customers need various ways of accessing what you want them to know. This makes it more convenient for them and also easier to get the word out.
Tony Pires, vice president of business development at CFS Inc. states that some multi-channel marketing can include tracking customer habits, buying patterns and hobbies and then using that data to determine the best means to reach them. In reality, however, most small to medium sized companies can achieve multi-channel marketing on a cheaper budget.
To learn more about multi-channel marketing and how to best reach clients in the right place, with the right offer, at the right time, click here.