Currently, Instagram is one of the leading social media platforms. Many businesses tend to overlook Instagram while focusing on platforms such as Twitter or Facebook. With today’s society being so visual, utilizing Instagram to promote a product or your company is a smart move. While marketing on Instagram, there are several different ways and techniques to get creative and get peoples’ attention.
First off, post photos of your actual product or what it is that you are marketing. While posting these photos of your product, engage viewers by asking questions regarding their opinion on the product or what they would like to see more of. Questions like, “Would you use this often?” or, “What color would this look best in?” will make viewers feel as if they have a say, thus, they will be more engaged with your product and company.
Next, show how it is that your product is created. People love details, especially if it is regarding something that they are interested in. If your product is created in a unique way or style, show it off! Your viewers will be more likely to become brand loyal if they are knowledgeable on everything there is to know regarding your product.
If your company tends to travel to conferences, hold special events or does anything “behind the scenes”, show your viewers. This will allow for your viewers to connect with your company on a more personal level and to see what it is that your company does outside of solely promoting products. Keeping your viewers up to date with what your company is up to is a great way to create relationships and keep people interested.
Take photos or videos of your product in action! If your product can be used or worn, show it live! A great way to get your viewers to engage is to encourage them to send in photos or videos of them using the product as well. This will allow for your viewers to get involved and try out the product for themselves.
Be personal! With any social media platform, not just Instagram, it is important to be personal with your viewers so they know that you care. If they feel an emotional connection towards your company, they will stay loyal. Do not make them feel as if they are “just a follower”. By giving them exclusive looks through photos and videos of what is going on, they will feel special. Additionally, make sure you do your best to respond to your viewers comments/concerns. Personal responses will allow for your viewers to trust you and support your product more so.
With these tips, you will be ultimately successful on Instagram and will create a large follower-base that will help promote your company!